Business is the primary engine of wealth creation and social changeand environmental damage. But where others see that as a problem, Rocky Mountain Institute regards it as a major opportunity.
Advanced techniques for resource productivity can now greatly reduce environmental impacts while providing superior goods and services at lower cost. Corporations may be the only institutions with the capacity, agility, and motivationprofitto lead the world quickly and efficiently toward these superior methods. RMI therefore believes that corporations can and should be in the vanguard of ensuring that business makes money and makes sense at the same time. Those who lead this change will derive exceptional advantageand in more ways than direct profits alone.
A large and growing part of RMI's work is now concerned with guiding businesses* in the transition to more sustainable and restorative practices, processes, and products through the principles of natural capitalism.
(*The principles are equally applicable to most nonprofit organizations, such as hospitals, educational institutions, government agencies, etc.)
RMI's Research & Consulting team has direct experience with business startups, having incubated E SOURCE (www.esource.com)the world's leading electric-efficiency information serviceand Hypercar, Inc./Fiberforge (www.fiberforge.com)a provider of design and engineering services to the automotive industry.
RMI's Research & Consulting team provides clients with direct advice and support to position themselves for profitable environmental leadership. Our staff also conduct seminars and speak on business practices within the natural capitalism framework, research innovative policies and corporate models, and publish books and papers on how businesses and other organizations can be "green both ways" (making money and reducing environmental impact).