About RMI   Jobs at RMI   Support RMI   Research & Consulting   Education & Outreach   Strategic Influence   Energy   Buildings & Land   Businesses   Communities   Climate   Transportation   Water   Other Issues   Newsletter   Bookstore   Library   Calendar of Events   Media Materials   RMI for Kids   Site Map   Search

Back to: Rocky Mountain Institute--Home Page  -- Select A Page -- Climate: The Bad News RMI's Approach: Profitable Climate Protection Profitable Climate Protection for Businesses Profitable Climate Protection for Communities Individual Opportunities to Cool Global Warming RMI's Climate Research Agenda Climate Publications and Other Resources Climate Links There is now overwhelming evidence that human activities are changing the world's climate. Indeed, there is reason to fear that the environmental and societal impacts of climate change are coming faster and more furiously than previously thought. Meanwhile, political action to address the problem is severely delayed by concerns about the supposed costs. Rocky Mountain Institute's position is that, far from being costly, protecting the climate is actually good for the economy. Greenhouse-gas emissions are simply the byproduct of the uneconomically wasteful use of resources. The obvious solution, then, is increased efficiency. Being more efficient not only reduces emissions, it also saves money and increases economic competitiveness. In fact, it doesn't even matter whether global warming is happening or not, because the most effective climate-protection measures are things we should be doing for economic reasons anyhow. RMI's approach to climate therefore focuses on market-based, profitable measures to reduce greenhouse-gas emissions. Since most emissions are linked to energy use, our climate work is closely allied with our efforts to promote energy efficiency. More information is available on the following topics: Profitable Climate Protection for Businesses Profitable Climate Protection for Communities Individual Opportunities to Cool Global Warming Climate Consulting Services RMI's Climate Research Agenda Climate Publications and Other Resources Climate Links   General Information Inquiries | Privacy Statement | Report Technical Problems ROCKY MOUNTAIN INSTITUTE: Abundance by Design™ rmi.org is published by Rocky Mountain Institute. 1739 Snowmass Creek Road | Snowmass, CO 81654-9199 | Ph: 970.927.3851 Copyright 1999–2006. All Rights Reserved. thomfish@rmi.org Other RMI web sites include: Winning the Oil Endgame (www.oilendgame.com) Small Is Profitable (www.smallisprofitable.org) Natural Capitalism (www.naturalcapitalism.org) The Community Energy Opportunity Finder (www.energyfinder.org) National Energy Policy Initiative (www.nepinitiative.org) Powered by Site Management Console